Be stupid has been DIESEL's promotional theme/ identity for the past few years. Here are a few images I took from my phone from their promotional kit and some other promotional material, some of it are also a part of the very exclusive Diesel parties in India.
So why be stupid?
You'll have more SEX. (this one is very critical)
You'll meet more strangers.
You'll have one hell of a story.
You'll make better Friends.
You'll create more.
You'll discover talents you never knew you had.
You'll get that much more to Genius.
You'll spend more nights away from home.
You'll never wish you were someplace else.
You'll be equal parts feared and admired.
And yes, you could die. Just not of boredom.
You can see the entire campaign here.
See the official Be Stupid philosophy in this video here...